Putting your Best Foot Forward: A Quick Grammar Guide

This article will help you avoid common grammar mistakes.

Running a business online means that a lot of your correspondence with your customers will be written rather than spoken. While no one expects you to be perfect, there are a few hints we can give you to avoid common grammar mistakes. Keep reading for more info!


Your vs. You're

This is one of the most common grammar errors, but it is easy to avoid!

Your is a possessive pronoun used to describe things that belong to you.

Examples: Your car. Your boutique. Your order will be shipped soon!

You're is a contraction for the words you are.

Examples: You're my favorite customer. You're going to look amazing in that dress! You're welcome!

There is a very easy way to make sure you use the correct word in a sentence. No matter which word you think should be placed into the sentence, substitute it with you are, and see if the sentence still makes sense. If it still makes sense, use "you’re." If it does not, use "your."


There vs. Their vs. They're

This is also a common, easily-avoided mistake!

There is used as an adverb or a pronoun. As an adverb, it means "at that place." You can also think of it as the opposite of the word "here." As a pronoun, it usually introduces a sentence.

Examples: We have a lot of new items on Facebook; check them out there! There are a lot of new items we are planning to post today!

Their is a possessive pronoun used to describe things that belong to them.

Examples: Their boutique is very cool. Their style is amazing! Their shoes always run a little small.

They're is a contraction for the words they are or they were.

Examples: Buy these shoes now; they're going fast! They're a good deal!

Then vs. Than

These two words are often misused, but we are going to help you avoid this mistake!

Then can be most easily thought of as "a point in time" or "next in order."

Examples: Market is next week; we are going to Dallas then. We will do a lot of shopping in Dallas, then we will head to LA!

Than is most commonly used as a method of comparison.

Examples: My customers like live sales better than wall drops. We always sell more dresses than we do jeans. This brand runs smaller than normal, so I would size up!

To vs. Too vs. Two

These three words sound exactly the same, so they can be easily confused. We can help you, though!

To is a preposition that is commonly used to indicate a goal or direction of movement. It can also show a relationship between words.

Examples: I am shipping your replacement item to you tomorrow morning! To me, live posts receive so much more engagement than wall posts!

Too is most commonly used to mean "in addition" or "very."

Examples: I want to buy those shoes too! That brand is too expensive for my boutique!

Pro-tip: I have Grammarly installed on my computer and my phone to help me stay on track!!

Knowing the difference between these commonly confused words will help your correspondence with your customers be more professional. Again, don't worry too much about being perfect; your customers love you just as you are!