Facebook Messenger Changes

WHEN: Going into effect March 4, 2020

 

WHAT IT IS: Facebook will no longer allow messages to your customers outside of a 24-hour window from when they last interacted. Facebook is doing this to cut down on the spam-bots and unwanted messages on the messenger platform. In the past, a FB user could interact ONE TIME with a messenger bot and then proceed to get messages from said bot at any time of the day, until the end of time, OR until they blocked the page. Now, Facebook will allow unlimited communication within 24-hours of the last interaction (from the last time someone sent you a message on messenger or opt-ed in on the account page) but only a few select messages outside of that 24-hour window (like order updates, or account changes).

 

WHO: This change is not just affecting CommentSold. All organizations using the messenger API with Facebook will also be subject to these new rules.

 

HOW DOES THIS AFFECT ME? : When utilizing the mass messaging feature we are unable to guarantee how Facebook will respond and it could increase the risk of FB jail. That said, FB may also simply ignore the requests to send the message to customers who have not interacted with you. For that reason, we recommend not sending out Facebook messenger blasts. These actions are located on the “Live” tab and also as an option when accessing Step 3 of the live overlay. We will have more guidance on this in the coming days.

 

WHAT’S NEXT: This actually results in more meaningful interactions with your customers! They won’t be receiving messages from every boutique or business that they’ve ever engaged with, which means that your messages are more likely to rise to the top! Remember - quality over quantity!



Sponsored Messenger Ads

If you still want to reach all your customers, and more, you can utilize Sponsored Messenger Ads. Sponsored Messenger Ads allow you to send paid direct messages to ALL the people who have ever interacted with your page over the last 6 months. This is a very powerful tool. These messages appear right in your customer’s inbox just like a regular message and the cost is very cheap.

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Read more about it here!

A quick how-to guide as well:

https://www.facebook.com/business/help/630500673789880?id=371525583593535



The only constant with Facebook is change. What works today may not work tomorrow. CommentSold is committed to evolving our software to create the best experience for you and your customers, while also helping you remain compliant with Facebook’s rules.