Launching Your Referral Program

The CommentSold referral program rewards your customers for sharing your shop with their friends.

Word of mouth marketing is the most trusted and effective of all marketing channels. By setting up a referral program, you can thank your customers for inviting their friends to shop with you.

 

This Article Covers:

 

Setting Up Your Referral Program

 

To begin, visit the Setup tab in your CommentSold dashboard and click Sharing and Referral Program.

 

You will first select the Sharing Destination. The destination you choose will be where new shoppers are sent when they click on a referral link. This can be any of your active selling channels—Facebook, Instagram, webstore, account page, or mobile app.

 

If your Sharing Destination is your CommentSold mobile app, the link will take a user to the iOS App Store or Google Play Store, depending on the device they are on, to download the app. If we cannot detect what device they are on, or they are on a laptop, we will display a page directing them to visit the App Store or Google Play Store.

 

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Next, you will click the toggle to enable the Referral Program. 
 
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A pop up will appear, asking you to set rewards for both the referrer and the new customer they are referring. 

 

Screen Shot 2021-03-22 at 6.19.15 AMUnder New Customer Reward, you can select either a Percentage for Coupon or Flat Price Coupon and enter the the desired discount amount. This is a discount that a new customer will get when purchasing for the first time through a referral link.

 

Under Referrer Reward, you can select Revenue Share or Flat Fee Per Referral. This is what the person who referred will get when a new customer purchases using their code. 

 

Revenue Share gives a percentage of the new customer’s first order to the referrer as account credit. This percentage is calculated from the subtotal of the new customer's cart minus the new customer reward.

 

Flat Fee Per Referral will give a specified dollar amount in account credit when a new customer uses their referral code.

 

Click Activate. Once this is done, customers will be able to see their referral code from their account page.

 

Note: A customer's referral code cannot be viewed through the mobile app, but referral codes can be used in the mobile app!

 

Referral Program Reporting

 

Basic reporting on your referral program will be shown on the Sharing and Referral Program screen once the program is activated.

 

High level data points are shown in the first table, helping you to understand at a glance the impact of your referral program. You can use this information over time to test different offers to new customers and referrers, or to test different Sharing Destinations!

 

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Next, you will see a more detailed view that includes each customer acquired from your referral program. Click on each of the column headers to sort by that attribute. Perhaps you'll want to sort by your shop's Referrers and give a special thank you to those who are bringing you lots of business!

 

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You will be able to view the history of account credits granted to referrers on the referrer's Customer Details page. First, click the Customers tab in your CommentSold dashboard. Then click the three dots to the right of any customer and select "Customer Details." You will see any referral credit added in the Store Credit Balance Movement table.

 

 

Referral Coupon Exclusions

 

Referral coupons can be almost used for anything in your store, with a few exceptions. Referral program coupons will not work for:

  • Gift Cards
  • Customers whose addresses match existing customers' addresses in your CommentSold account
  • A user who is not a first time buyer

Note: On mobile apps, the New Customer Reward will be applied to a new user's cart even if their address matches the referrer's, but the referrer will not be paid the Referrer Reward.

 

In any of these cases, a generic error will be shown to the user. 

 

 

If the referral program has been disabled, a customer attempting to redeem a code will see an error message noting that the program is not active.

 

 

The Customer's POV

 

Now let's take a look at what customers will see when participating in the referral program.

 

When the program is enabled, the customer's account page shows a new link called Refer & Earn Credit.

 

 

When your customers click this link, they will see their referral code and information about the New Customer Reward and Referrer Reward. 

 

 

Referral codes are unique to each referrer and will end with either “REF” or “REFERRAL."

 

When combining accounts, the referral code for the account you are merging from will be kept unless that account does not have a referral code. In that case, we take the referral code from the other customer account being combined. If a customer is deleted from your system, their referral code is no longer valid. 

 

When a new customer uses a referrer's code, the referrer will receive an email notice of new account credit.