First, we are going to look at information related to your customers!
You will be able to see your total number of customers, total number of customers who have opted in for messenger messages, and new customers. If you ran a contest where you asked your group members to add more members, you could come check out your new customers to see if you got any traction from it! You could compare the number for the week you ran the promo to the prior week and see what kind of impact the contest made!
Next up is information about Orders.
Number of Orders can help you get a quick look at your overall volume and amount of packages fulfilled during the specified time period.
Average order is the average dollar amount of paid orders during this time. This is a good metric to track during sales to see how your customers are responding to price changes. We like to monitor this when we change shipping prices, to see if people start combining orders.
Number of Products in the orders shows the source of where the products were first added. Here are the all the different ways your customers can currently shop from you with CommentSold:
Order Products Breakout is where you will find your added versus waitlist percentages. The optimal percentage for this is 70 added versus 30 waitlist. If you are not close to this, you may want to reconsider how you order. Are you at 90/10? You might want to consider buying wider instead of deeper (buy a smaller quantity of a bigger variety of items). Are you at 10/90? You definitely need to up your quantities! It is okay for your customers to get waitlisted occasionally; it helps to build a sense of scarcity, which helps encourage your customers to buy! However, if your customers are always getting waitlisted, they will probably stop trying.
Shipping Overview gives you a quick revenue (amount you charged the customer) and cost (amount you were charged) for shipping. Note that the cost will not be updated until you generate the labels for the orders.
Total Returns is a quick look at your returns for orders during the specified period. If your standard return policy is 14 days, then we suggest looking at a report from 2+ weeks ago to figure out your return percentage and see how it's trending (up or down).